Disney Bets on DraftKings

As I reviewed Amaya’s quarterly report last week, I was pleased to read about their intent to enter the fantasy sports market. Fantasy sports are likely to grow as it provides a more personalized and customized way to enjoy sports. ┬áThe best fantasy sports experience also brings together fun math and technology ­čÖé I was thinking that DraftKings would be a good property for Amaya to look at, but today it was announced in the WSJ that Disney has made an investment for $250 million in DraftKings. This is a smart┬ástrategic move by Disney and cements a partnership with ESPN. The market for fantasy sports exhibits network effects, so users will likely congregate around the biggest and best networks, these are currently FanDuel (partnered with Comcast) and DraftKings.